When I told a table full of biologists about Lean Startup, one asked, “doesn’t that mean you’re taking the creativity out of entrepreneurship?”
I replied, “it means we can test our hypotheses and adapt more quickly. If you could have run your PhD experiments in 3 months instead of 3 years, would you have been more or less creative?”
Same goes for your business. If you could eliminate what doesn’t work faster, think that’d make you more creative in your attempts?