Cold Calling the #custdev way, part 2

less than 1 minute read


Michael Schell, author of Buyer-Approved Selling and Winning Sales Advice, developed sales techniques by researching and collaborating with hundreds of professional buyers at Fortune 500 companies.

Following up from my post in part 1 of this series,  Mike gives Lean Startups a few tips for introductions with customer research cold calls.



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