The message here was:
Cancer affected me; it matters so deeply to me that I’ve already done something to help. I support this charity already. Please support them too.
which I found stronger than:
Cancer affected me; it matters so deeply to me that I’m going to do something, if you also support me. Please support me.
So, three seemingly small changes from the norm:
In my case, my target would have been £100. Instead, I raised £600. I remember getting £50 from one guy I barely knew right away - we’ve become friends since.
The key to shaving my head before raising money was the video.
##Experiment! I don’t suggest these exact things will work for everyone, but they show small innovations can make a big difference. It’s worth experimenting with this. After all, you’re experimenting with your hairdo anyway.
Good luck! And please support MacMillan or Great Ormond Street Hospital. Cancer really, really sucks. And it’s beatable.