For example, the Leancamp logo took 20 minutes so we could get our first landing pages in front of real customers fast. We didn’t nail our core expectation until our second event.
The Leancamp brand isn’t about pink logos, it’s about a fun, no-bullshit place to learn from other startup types. The logo and name and brand are only worth anything because we learned to set that expectation.
Once we learned this, we knew what to signal and strengthened the DIY, community feel in our graphics, copywriting and at the event itself.
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